The first approach to SMS message marketing that we will discuss is using SMS for social media integration. You could have a promotion or sale only on your social media page, for example, and notify potential customers of this promotion by sending them an SMS message. Then many of those customers and potential customers will go to your business's social media page, which will produce more "likes" and fans of your page. Increasing the number of people following your social media page is effectively increasing the number of people who can be efficiently marketed to through that page. Also, many of these new customers' social media connections and friends will see that their friend is following your page, which in turn might motivate them to also check out your page, and so on.
Another method of using SMS messages for marketing is through a process called "lead generation." Providing a customer with instructions, within an advertisement, regarding how the customer can find more information about the product or service advertised, is called "lead generation" marketing. An advertisement in print or on the radio could include a five-digit or seven-digit number to which a customer could send a text message in order to receive more information about your business via SMS message.
Now that your customer has sent you a text message, you could use SMS to notify them in the future. With your customer's permission, you could send them a text message every time the product that they bought has a new update. You could provide a way for the customer to subscribe to updates from your business via SMS messaging. You could send exclusive coupons and discount codes to your SMS subscribers. The possibilities are limitless.
The more ways in which you market your business to potential customers, the easier it is to acquire more customers. Every day, the number of cellular telephone users worldwide is growing. This means the audience for SMS message marketing is growing every day. SMS messaging is a great new way to market your business.