We all know how frustrating it can be when you have to register a new domain. One of the hallmarks of a terrific domain is related to how short it is. This is something that is worth your time, and it is best to make a list of domain name ideas. You should not be under pressure to find a name, so just be patient and give it some time and spread it out. If the site is more or less a throw away affair, then do what you want and see what happens.
If you want to have a serious business, then it's really best to do things the right way. Keyword phrases used in domain names is nothing new, and now with Google you have to be careful about too much SEO. You will have to make a judgment call with the use of phrases just because of the uncertainty Google has introduced. Branding and the uniqueness factor go hand in hand, but if you really want to have a strong domain that is branded very well, then you should go for as much uniqueness as you can. One always solid piece of advice is to avoid trying to game the domain name by using something closely related. Also try to look at this from the standpoint of fooling people especially with things like placing an 'i' or other letter at the end of the name.
If you want to brand your site with your domain, then that is fine and perfectly good. There is so much more to success, and you cannot rely too much on your domain from saving you. As we have written about in many other places, all is fine if it fits with your business plan. On the other hand, even domains that are strictly keyword phrases can be successfully branded. Just do your self a favor and go with something short and sweet.
If you keep learning about the important facts about domains, then you will all set in short order. Take all the time you need because that will mean you will find a name that you'll love. Remember that once you find the domain you want, be sure to register it right away.