It is always more worthwhile to outsource this work to a professional. Most will offer link building services at reasonable rates, using planned strategies to get it right. Doing it can be risky; search engines judge a website by external hyperlink quality, or lack thereof. Using valuable placements is not as easy as it might seem to the untrained eye, with complicating factors such as website diversity and also content of anchor text. This is why attempting this strategy internally can cause more problems than it is worth.
Some of the factors that go into link reputation are the relevance of the external site and hyperlink text used. If these are suitable to the geographical location of the business, with enough relevant keywords, this could help greatly. However, search engines are able to distinguish keyword-heavy text and references and will penalize sites which appear too loaded with keywords. It will be hard for an SEO beginner to get this balance right, and link building services will be able to manage it better.
The processes used by search engines are complex, and change all the time. A current linking element that seems to work is using a range of sites to reference back to the business. There are many other conditions that need to be adhered to in order to keep a site well regarded by search engine indexing bots, many of which are at risk of being overlooked. Those who read a few guides on SEO and then try it on their own business will not have much success.
It is worth the money to invest in link building services. They are responsible for boosting rankings, and can also boost traffic if used strategically. A search engine optimization specialist removes the guesswork from trying to promote a site online, and is capable of making these strategies work. Without this support, the website might vanish out of consumer view completely.