If you are selling something on Clickbank, you have to keep in mind that you need to set yourself apart from the other merchants meaning that your site needs to look professional. One of the first things your prospects and any potential affiliates judge you on is the quality of your website. Is the sales copy efficient and powerful? Does it have professionally designed graphics? Does it make the visitor feel at ease? Does it focus on selling the product and on nothing else? These are all questions that require an answer as well as many others before you can even contemplate generating a decent response. Make sure the first impression is worthwhile since it is the one that stays with people. People won't give your site a second thought if the design is very amateurish and looks as if your third grade child made it. You need to have a strong foundation in place if you want to increase your sales.
You shouldn't be putting up more than one payment processor on your Clickbank affiliate page. If you are using affiliate links from Clickbank and PayDotCom it will alienate your affiliates from Clickbank. You should publish your PayDotCom link on your main site, if you really must use it, and not on your page for Clickbank affiliates.
Another thing is that you should keep references and information on your affiliate program as discreet as you can. You don't need to keep your affiliate page completely under wraps but you should keep it discreet by putting the link saying "affiliates" somewhere in the footer of your page. If you have a huge ad saying "Join Our Affiliate Program Now for 50% Commissions!" you will simple distract paying customers.
By reading this article, you should now see just how crucial it is to work at making your Clickbank product valuable and unique. It's important to focus on your product, but also on all the elements that go into promoting and selling your product, such as your sales page.