When you focus your efforts on whitehat SEO it's important to make sure that you do not have any kind of duplicate content on your website. Your website's content plays a huge role in showing the search engines that you are running an ethical website. Your website's content needs to be as unique and as original as possible. Even when it's just a basic article, it needs to be unique. You want to give the highest quality value to your readers so that you will be able to make sure that your content is good. It's true: it is going to take you some more time to produce this kind of content--it might even cost you a little bit of money in outsourcing. Of course, in the end, it should all be worth it. It's important to attract the search engine spiders as regularly as possible.
We all realize that the first position for any term is the one to have since that is where the majority of traffic goes to. Everything is about the end-user, or your traffic, but the curious thing is that should have been the focus all along. Learn the value of getting to know as many bloggers in relevant niches as you can. These are the contacts that you can leverage to get high page rank backlinks. These are the very best types of links you can get just because they are high quality.
If you do SEO, then you know all about backlinks and the reason you need them. Another aspect of what you need to do on your site consists of the internal or on-site linking. As it relates to your link format and layout, check out Wikipedia and see what they do as it is extensive. You can really set your site apart in terms of SEO when you take the time to make your site linked well internally.
It is worth your time to do all you can to rank in the SERPS if you accept the SEO challenge. Just one reason why whitehat is smarter than the other way is you will not be constantly looking over your shoulder. Remember that SEO is marketing just like anything else, and no matter what you do you will have to stay motivated. You do need to have a certain amount of inner motivation to succeed with this approach, and maybe that is why so many others fall by the wayside. Stay consistent, be committed and make sure you're using only whitehat SEO on your site.