Google dominates more than 90 percent of all searches and is an absolute leader in most countries with the exception of two major markets in China and Russia. Competitors such as Bing from Microsoft together provide less than 10 per cent of searches.
In the light of this total market domination it is quite surprising to find out that Google accumulates slightly more than 44 percent of all online advertisement revenue. However, it is still the best result for a single company because all small service providers get 40% of the market.
The Android operational system runs on more than 50% of all mobile devices which is twice as much as a year ago. In the battle of Android phones vs iPhone Google plays quite an important role.
Google has been operating YouTube for more than 5 years and paid as much as 1,650 million dollars in 2006. At that time it looked like a questionable investment that would never pay off. The time proved that skeptics were wrong with YouTube now serving 500 million users per month and is the largest video hosting service.
Finally, Google Chrome is the second most popular web browser after the Internet Explorer. At the same time the alternative browser from Mozilla lost about 5 per cent of its market share to Chrome.
However, not all of Google services were successful. For example, it was a clearly a bad idea to waste that much money and time on a new version of web Answers in the market that was traditionally dominated by Yahoo! Answers for many years.
Similarly, Google failed twice with Facebook alternatives Wave and Buzz. The instant messenger Wave was not very convenient and Buzz uploaded Gmail contacts for all users which drove most people nuts. Google+, however, becomes more and more popular as Facebook IPO date is getting closer.
Knol that was initially developed for assistant professors in macroeconomics was clearly worse than Wikipedia and was closed after 4 years. Google also worked on a browser plug-in Gears that suddenly became obsolete after HTML 5.
Health from Google seemed to be a great attempt to offer online databases for health data. The problem with Health was that it could not guarantee patient privacy rights protection and was quite complicated to work with.
Despite those failures Google is actively working on new services. For example, online ticket booking may be soon monopolized by Google that was sending search requests to other providers before. After Sony and LG offered their versions of Google TV the giant hopes to get a substantial share of TV advertisement market.