The first mistake that marketers make on Twitter is to brag about how great their product is or how amazing service they've been giving. But let's face it; nobody is interested in all that. Your aim here is to make sales and grow your profits, and people won't give you much response if you're just going to focus on yourself. You have to give potential customers a reason to purchase from you. This won't occur until your potential customer see your products as providing potential value for them. Of course you can explain to your followers that your products have many great features, but unless you can tell them how these features will make their lives better, your Twitter campaign is useless. You have to sell to your followers the main attributes of your product and how they are advantageous to them. When they discover that your product is advantageous, they will want it. Don't use Twitter as a way to only talk about your products and yourself because this will not have positive results.
Another mistake to avoid is failing to leverage your list of followers by requesting that they resend your tweets. It isn't much to ask of your followers to re-tweet your messages, especially if they contain helpful or interesting content. It can't hurt to make the request, and being bold pays off more than being timid. This is a simple method to greatly expand your sphere of influence on Twitter. Your followers are people who are most likely to know others who may be interested in your offers. The next time you have a tweet that you want to circulate further than normal, just ask them. Your followers will actually appreciate your directness in asking for their help.
Marketing yourself on Twitter can certainly pay off in the long run but, before you do, keep a few ideas in mind. Do not include your product name or company name when you are trying to decide upon a Twitter user name. You need to have your personal name on your Twitter profile, one that people can easily connect to. You don't have to look like a sales person; just try to look like someone who is helpful. Even when you put up a picture on your profile, make sure it's yours and is in no way related to your product. The goal is to look as genuine as you possibly can without letting your marketing efforts devolve into just another pitch for a product.
So you really have to pay attention when you use Twitter marketing, or you can end up slipping up and making the kind of mistakes we've covered here. But once you get used to the whole process, you'll see Twitter marketing can actually work for you.